The paradox of packaging
What happens when we buy packaged products? What do we really buy? The product or simply its image? Here are some thoughts. One of the differences between the market and the supermarketRead More…
What happens when we buy packaged products? What do we really buy? The product or simply its image? Here are some thoughts. One of the differences between the market and the supermarketRead More…
Day by day, e-commerce is becoming the mainstream purchasing method for many and especially for young generation. Alongside with the growth of e-commerce, comes the raising need of carton package. In itsRead More…
Before the products are packaged, most of them are the same or similar. The consumer does not have any means to judge which brand the product belongs to, and there is noRead More…
Any manufacturer or brand owner wants their products to beat other competitors in order to gain more market share. In order to distinguish it from other brand products, we will see aRead More…
“Cardboard packaging represents 39% of all packaging produced,” says Institution of packaging research, in its 2017 economic report. Cardboard now ranks first in front of glass (22%), wood (18%), plastic (16%) and metalRead More…
Some packaging is not suitable for recycling programs. Others require additional steps from consumers. There are some that seem recyclable, but they are not, and some may even contaminate recyclable materials. HowRead More…
Creative products still need creative packaging to stand out in a short period of time and be known and purchased by more consumers. However, more than 90% of the products are homogenizedRead More…
The development of e-commerce has led to strong growth in the packaging sector. According to the Federation of e-commerce and distance selling (Fevds), the turnover of online sales has grown by aboutRead More…
Maybe the products you run are cosmetics, food, gifts or other products, and you need to customize the paper tube packaging to start a brand new product sales. How to choose whenRead More…
If you heard that 65% of the Lipstick tube packaging sold in Europe were yellow, would you use this color in your design to boost your sales? The psychology of colors canRead More…