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Creative products still need creative packaging to stand out in a short period of time and be known and purchased by more consumers. However, more than 90% of the products are homogenized products, or less than 10% different from other brands products. In a highly competitive market, hundreds or even thousands of brands compete in…
The development of e-commerce has led to strong growth in the packaging sector. According to the Federation of e-commerce and distance selling (Fevds), the turnover of online sales has grown by about 15% in 2016. Growth that affects the business sector. Most importantly, packaging, and especially cardboard. According to the survey, 80% of the products…
Maybe the products you run are cosmetics, food, gifts or other products, and you need to customize the paper tube packaging to start a brand new product sales. How to choose when looking for paper tube packaging suppliers or choosing a new packaging supplier? It is worth noting that the choice of custom packaging suppliers…
If you heard that 65% of the Lipstick tube packaging sold in Europe were yellow, would you use this color in your design to boost your sales? The psychology of colors can be a delicate subject. For example, some companies work for several months to create their “graphic charter”. While others are decided instantly. So,…
The rise of online retail shopping platforms led by ebay, Amazon and Taobao has had a huge impact on traditional sales methods and has a profound impact on the development of custom packaging. The traditional retail or chain business is huge, the famous brand has great control and influence on the channel, and the production…
Selling a product does not only depend on your sales team. A few years ago, the most luxurious mall in London (and probably all over Europe) – Harrods – announced that it would focus on online sales. The decision is surprising because luxury shopping (especially in this place known for its splendid interior design and…
Cosmetic products, linked directly to the beauty, is itself something that need to be well decorated as to persuade customers its effectiveness. How to choose your cosmetic packaging? Here are 5 tips to follow: 1. Develop your brand image The first identity sign of a brand is not always its logo. This is particularly true…
More than 80% of the essential oil packaging is in the form of paper tube packaging, and only a small number of rectangular packaging. Paper tube packaging can be perfected both in terms of styling and packaging technology. The creative paper tube oil packaging can even make the brand known to the public in an…
The current competition for goods is very intense. There are countless new brands appearing every day, and the same product has countless competitors. Consumers receive a variety of information every minute, and there are many choices for the product. In the competition of many products and brands, the most important thing is to let the…