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Packaging, directly related to the product itself, and beyond its primary functions, is an important marketing tool in e-commerce. How to think or reinvent your product packaging to intensify your marketing? Here, we give you all our tips to boost your image. Why should you reinvent your packaging More than just a practical and informative…
New Year is coming. This is the perfect time to take stock and see what we can expect in terms of packaging for 2019. Here in this article we will take a close look at current packaging trends and their future developments. Customize and improve the customer experience A few years ago we saw for…
The retail landscape is evolving at a rapid pace. The disruption of mobile devices acts as the catalyst for massive change, and there is no sign of slowing down… It’s an era of global digital transformation, and “digital Darwinism”, meaning more rigid competitions. Nevertheless, if you are a retailer, technology is not your enemy –…
Why choose a custom packaging? Getting new customers is a big puzzle for many companies. A survey conducted in 2010 showed that marketing costs to recruit a new customer are 5 times higher than the costs to retain an existing one. They are not only more likely to buy your products, but also to become…
Cardboard – a material that has been used for a long time in the agricultural-food sector, but it was previously overtaken by plastic, however, with all the environmental considerations of recent years, cardboard is about to dethrone plastic as the material of choice for food packaging. Observations show that its growth is constant to reach 6%…
Cardboard boxes is the most used packaging today thanks to its many advantages, it is particularly resistant to lift and transport heavy loads. But it is also environmentally friendly because it is recyclable and reusable. There are many formats and variations that allows it to be used for shipments and removals, or for storing products.…
It is an open secret today that the information provided on labels is decisive for the consumer’s choice. This is why companies are carrying on innovation in this area by moving more towards electronic labeling and smart packaging, which are new levers for increasing customer loyalty and increasing sales… In 2018, businesses must face the…
To eat healthy, it is not enough to select organic and natural foods, it is also necessary to resist the appeal of colorful hydrocarbon packaging that migrate into food and make us eat our cornflakes flavored with mineral oils… After the revelations of the survey conducted by the association Foodwatch, a small point on the toxicity…
1 Customized paper tube packaging process For the first time custom-made paper tube packaging product brands, or the upcoming new product sales need to customize the paper tube packaging, there will be doubts about how to make paper tube packaging boxes. Custom paper tube packaging has a process that we all need to know. Before…
If there is an oil that smells good and reminds people of Italy, it is of course olive oil and its delicious Mediterranean spray… Most of the packaging dedicated to it turns out to be very classic – offering long bottles with dark hues, filled with yellow liquid and labels, again without any surprises. But…